How sales skills are critical to win with today’s ‘new’ customer

Glyn Yates | 25 May, 2021

Glyn Yates is Principle Consultant, GTM International. In this monthly column for Intelligent Tech Channels, he shares his expertise and views on the channel and partner community. There has been a shift, we all agree, in buyer behaviour and sentiment, with greater focus on value, operational efficiency and cost...

An opportunity for channel partners to thrive during COVID-19 times

Glyn Yates | 7 April, 2021

Glyn Yates is Principle Consultant, GTM International. In this monthly column for Intelligent Tech Channels, he shares his expertise and views on the channel and partner community. I hope you had a chance to enjoy the previous column, outlining the shifting models that support channel expansion for principle...

COVID-19 forces a shift and a rethink of channel expansion

Glyn Yates | 17 March, 2021

Glyn Yates is Principle Consultant at GTM International. In this new monthly column, Channel Insider, for Intelligent Tech Channels, he shares his expertise and views on the channel and partner community. Hello, and welcome to the first column in a regular contribution to ITC, providing an inside track to the...