Market Mastery

The GTM International team have been working in the MEA and Levant region for over 9 years driving revenues for a number of technology vendors, from established behemoths to start-up disruptors. Defining and delivering strategic and tactical execution with an in-depth knowledge of the regions’ customers, partners and distributors. The region is renowned to be early adopters and supporters of emerging and disruptive technology.

We provide the insight that drives strategies and help organisations understand the mature and developing markets within the region. Our team follow and nurture relationship with researchers and get important information on market trends that helps us support and drive our client’s business in the key markets.

Gartner Forecasts Enterprise Security and Risk Management Spending in MENA to Grow in 2020


GTM can provide critical market landscape analysis and design effective executable go to market strategy.

  • Go To Market Strategy
  • Awareness PR/AR
  • Human Chatbot
  • Data Hygiene
  • Community
  • Management

With managed SDR services GTM will create engagements, leads and POC’s within the defined audience with early marque customer acquisition.

  • Go To Market Strategy
  • Awareness PR/AR
  • Demand Gen
  • POC Gen

By continuing to develop enterprise pipelines while onboarding a 1-2 tier channel, GTM provide the foundations for early and scaleable revenues.

  • Go To Market Strategy
  • Demand Gen
  • POC Gen
  • In-Region Presence
  • Channel Establishment
  • Partner Onboarding
  • Enterprise Engagement

Driving market share, customer adoption and channel enablement, supported by PR/AR efforts, we will solidify enterprise runrate.

  • Go To Market Strategy
  • Demand Gen
  • Entity Setup
  • In-Region Team
  • Channel Enablement
  • Training Services
  • Enterprise Development

By designing enhanced client, channel and thought leadership programs,GTM positions you as a market leader in the region.

  • Go To Market Strategy
  • Demand Gen
  • Talent Management
  • In-Region Squad
  • Channel Acceleration
  • Market Engagement
  • Enterprise Runrate

MENA Market Opportunity

Enterprise Information Security and Risk Management End User Spending by Segment, MENA, 2019-2021 (Millions of U.S. Dollars)

Segment 2019 2020 2021
Application Security 40 44 48
Cloud Security 8 15 26
Data Security 57 72 92
Identity Access Management 146 161 178
Infrastructure Protection 227 255 285
Integrated Risk Management 30 33 36
Network Security 315 341 368
Other Information Security Software 27 28 30
Security Services 755 828 902
Total 1,604 1,776 1,965

Due to rounding, figures may not add up precisely to the totals shown. Source: Gartner (October 2019)