Glyn Yates Principal Consultant at GTM Middle East


Glyn Yates is currently CEO, Principle Consultant and Regional Lead at GTM International, a specialised services provider supporting emerging and disruptive technology vendors accelerate additional revenue streams from emerging markets.

After many years establishing business practices with multi-billion dollar tech companies in the UK, Glyn moved to the UAE in 2011 and very quickly helped a number of tech giants develop strategic positioning specific to the needs of Middle East markets across MENA and Levant, designing and defining competitive advantage, go to market strategy and execution.

Glyn graduated in Chemical Engineering (B.Eng Hons) from the University of Birmingham (UK) and achieved his Masters of Business Administration (MBA) from London School of Economics and Political Science. He is also certified in Artificial Intelligence: Implications for Business Strategy from the Massachusetts Institute of Technology (MIT).His vision is for GTM to be more than just a consultancy, the execution services offered are unique, so it’s not merely about advising on the dream or the plan but defining and delivering on the company objectives which change over time.

He relishes the challenge of assisting companies through the maturity of small business:

Existence, survival, success, take-off resource maturity.

He is a firm believer in “what got you here, won’t get you there”